Android and iOS Social Sports app for the Kuwaiti market successfully launched in a record time.
- End client
- Social Sports Company
- Art Director
- Danilo Schoebe
- Lead Designer
- Johannes Eret
- Lead Creative
- John Salinero
- Yufei Ou
- Research, UX Design, UI Design, Illustration, Branding
We were commissioned to design a brand, UX, UI and quality control a social sports app for the Kuwaiti market. The MVP had to be released in a two month window for both Android and iOS platforms.
We started by doing our research and defining the scope for both MVP and the full app. After this step we designed a series of concepts during weekly sprints and eventully delivered both the full and the MVP designs.
The I’M IN team managed to release the app in record time and get valuable insight and feedback from the market. Already the MVP design received good feedback from the users which validated our research and design choices.
In the first sprints we did our due diligence and proposed an information architecture and the basics of the layout. After the initial steps we took on the UX feature by feature and wrapped it in some beautiful and user-friendly UI.
Branding & Illustration
While the rest of the team was focused on the UX, John and Yufei tackled the brand aspect of the project. We wanted to create a playful but yet sporty and energetic brand. We went with a vibrant colour palette and an easily recognisable illustration style that paved the path for the UI.