Platform measuring online presence
Underhood was in the need of branding and UI solutions that could stand out.
First, we wanted to reflect the personalities of Underhood people in our choice of colors and graphics. Thus we created a playful, cool and unique design and used bright colors to represent the brand. It all began unraveling the logo from the idea that data itself can be seen as a big mess. However, things link to one another creating various patterns and by connecting the right particles something meaningful will come up. This is how Underhood's logo and visual identity were born.