Most websites we build start from a design we've made together, or one your team or agency has already done. Either way, what gets approved is what gets built. Layout, type, spacing, behaviour, the motion and micro-interactions that make a site feel alive — they're part of building, not a wish list.
For the stack, we work with headless setups like Contentful, Strapi, or WordPress API when the project calls for flexibility and performance. For teams that want something more straightforward to manage, we work with traditional WordPress or HubSpot. We'll recommend what makes sense and explain why.
Web design
Custom layouts Motion and interaction design Considered responsive behaviour Visual direction
Headless CMS
Contentful Strapi WordPress API Fast frontend performance
WordPress & HubSpot
Custom themes Clean setups Easy handovers Ongoing support
How we approach web projects
We start every website project by understanding what the site actually needs to do. Not how many pages it should have or what the navigation looks like, but what role the site plays in the business. Is it the main way people find you? Is it a product marketing site that needs to convert? Is it a content platform that your team updates weekly? The answer shapes everything from the CMS choice to how we structure the design.
From there we move into design. We work in the browser early, which means you're seeing how the site actually feels, not just how it looks in a Figma file. Animations, interactions, responsive behaviour: these things matter, and they're hard to evaluate in a static mockup.
Choosing the right platform
The CMS question is one we take seriously because it affects your team long after we hand the project over. We work with headless setups (Contentful, Strapi, WordPress API) when the project needs performance, flexibility, or a custom frontend. We work with traditional WordPress or HubSpot when the team needs something familiar and self-service.
We don't push one platform over another. We explain the trade-offs and let you make the call. If your marketing team lives in HubSpot, we'll build a great site in HubSpot. If you need something that loads fast and scales well, we'll recommend a headless setup with a modern frontend.
What makes our sites different
The sites we build tend to stand out because design and development happen in the same team. The person designing the interaction is the same person building it, which means nothing gets lost in translation. What you see in the design review is what ships.
We also care about the details that most visitors won't consciously notice but will feel: smooth page transitions, considered typography, layouts that breathe. These things add up to a site that feels polished and intentional, not templated.
After launch
We can either hand the site over to your team with documentation and a walkthrough, or stay on for ongoing improvements. Many of our website clients keep us on a light retainer for updates, new pages, and periodic design refreshes. The site grows with your business instead of going stale.
