LeadDesk was in the need of a refresh. We gave it a good scrub and the end result simply shines.
- LeadDesk Oyj
- Project Lead
- Johannes Eret
- Creative Lead
- John Salinero
- Development, wordpress, hubspot, visual identity
It was time. After many years of collaboration between LeadDesk and Px8, we had to do it. The old brand became old so we did what we had to do: a brand refresh.
It was a clear process. After defining the scope of the project we started experimenting with different visual languages and it was clear what could stay and what should go from the old brand.
LeadDesk brand has moved on the be a fresh, clean and contemporary brand that with a little development magic, it will stay relevant for a long time. Then we will scrub it again!
All we needed to do is clean up the typography, refine the colours, define a new layout, create a visual dialogue between the content and the graphic imagery, clarify the hierarchy, develop the new site, integrate hubspot. Simple!
Lead developer and UI design