Design & Brand

Product design, web design, design systems, and light branding. The look, feel, and behaviour of whatever we're building.

We don't separate design from build. The same people do both, so what gets designed is what actually ships, often pushed further once it's in the browser.

LeadDesk logo on a large screen

We handle design as part of building the product, not as a separate phase that gets handed off. The interface you see in Figma is the interface that gets built, down to spacing, type, and behaviour. Motion, interactions, and responsive detail come built-in, not as a separate phase to negotiate.

This is also why design agencies and studios partner with us as their development team. The work lands in the browser the way they intended, with fewer feedback loops, and often comes back better once we've added what only becomes possible in code.

For branding, we cover the visual direction your product needs: look and feel, supporting materials, enough identity to launch with confidence. When a project needs standalone illustration, 3D, or animation, we bring in trusted specialists from our network and art direct the work so it stays cohesive.

Product & Web Design

User flows and interfaces Interactive prototypes Motion and interaction design Designed to be built, not just presented

Design Systems

Component libraries and tokens Built for the tech stack and the IDE LLM-friendly and developer-ready Used by the team, not parked in Figma

Light Branding

Visual direction Look and feel Brand elements Enough to launch with confidence

How we think about design

Design at Px8 is not a phase that happens before development. It's part of the same process, done by the same people. The person designing the interface is thinking about how it will be built, and the person building it understands the design intent. That means nothing gets lost in translation, and the final product matches the vision.

We work in Figma for design and prototyping, then move to code. Often these overlap: we'll build parts of the interface in the browser while the design is still evolving, because some things you can only evaluate when they're real. How an animation feels, whether a layout works on a phone, how the typography reads at actual size.

Product design

Product design is our core. We design user flows, interfaces, and interactions for software products. The focus is always on making the product work well for the people using it, not on making pretty screens for a portfolio.

We build interactive prototypes early so decisions are based on something tangible, not assumptions. When a project calls for it, we set up design systems to keep the interface consistent as the product grows. These systems are practical, meant to be used by developers, not just referenced by designers.

Web design

Our web design work follows the same principle: design and build together. We design custom layouts that respond well across devices, with attention to typography, spacing, and visual rhythm. We don't use templates as starting points. Every site is designed from scratch based on what it needs to communicate and how people will use it.

Light branding

We don't position ourselves as a branding agency. What we offer is the visual direction a product or company needs to launch with confidence: a clear look and feel, supporting visual elements, and enough brand structure to be consistent across touchpoints.

For startups, this often means defining the visual identity alongside the product design, so both feel like they belong together from day one. For established companies, it usually means aligning the product's visual direction with the existing brand.

When a project needs more

Some projects need skills beyond our core: 3D visualization, motion design, illustration, or full brand identity work. For these, we bring in trusted specialists from our network and art direct the output. The client gets one team to work with, not multiple vendors to manage. We make sure everything stays cohesive, regardless of how many people contribute.