Creating a 3D game for advertisement.

Px8 is a Helsinki-based studio that pushes the boundaries of technology, design and content to forge strong connections between brands and customers.

Hero

Amazon Prime Student

Timeline
3 months

Team
John, Danilo, Ranjeet
Our scope
VFX 3D production Character rigging Compositing Post production

This winter semester campaign was aimed for new students starting in the difficult times where studying was a confusing hybrid between physical and digital. We wanted to bridge the gap between the physical and digital world.

We envisioned the students playing as themselves in a video game aiming to win the grand prize while collecting all the Prime Student benefits. The end result is a dynamic, bright, VFX advertisement that was broadly successful across the DACH region.

Final ad for the DACH region.
A 3D rendered character skating in a colourful world
Storyboard of the Amazon Prime Student advertisement
Behind the scenes shot of an advertisement shoot
Still image of three people being shocked and happy
Overview of a 3D game world version of Amazon Prime
Arcade maching printing a golden ticket

If you like what you see just shoot us a message.