Videobot
- Timeline
- 5 months to MVP
- Team
- Johannes, John, Piotr
- Our Scope
- Product ownership Architecture and stack decisions UI/UX design Frontend development Fundraising support Team building
Videobot's founders came to us with an observation. The web is mostly text, but short-form video is how people actually consume content. Websites weren't catching up. We took that idea, built a working prototype before the company even had a name, and ran with it as the product team. Five months later, Videobot had a live MVP, 31 paying customers including Supercell, Elisa, Atria, Veikkaus and €2M in seed funding.
What they came to us with
Matias Mäenpää and Anssi Kiviranta had a thesis, not a company. The pitch was simple: short-form video is everywhere except on the websites businesses actually run. They wanted a partner who could turn that thesis into something real, and they wanted to move before the market caught up.
There was no team yet, no name yet, no backend. What they had was a sharp insight and the willingness to ship.
What we did
We started by building a prototype before there was anything to brief against. A static, JSON-driven frontend that demonstrated how the video flows would work, how companies would embed them, and how the data would move. It gave the founders something far more useful than slides: a working demo and a clear picture of how the product would actually behave once it was real.
The prototype went straight into production. No backend, no admin tool, just a lean MVP running on real customer sites. Within a year of signing the first customers off that prototype, Videobot was at €50,000 in monthly recurring revenue and serving 31 companies, including Supercell.
With product-market fit signals coming in fast, we put together the plan for the full software: a React frontend, a FastAPI backend, Cloudflare for video hosting, and an admin dashboard where customers could build their own flows, pull embed codes, track analytics, manage media, and invite their team. FastAPI sat outside our in-house expertise, so we sourced a specialist partner, led the architecture and schema, and art-directed the build from the inside. In four months we took the live prototype and built out the full backend, every view in the dashboard, and the super-admin tools the customer success team uses to manage flows on behalf of customers.
As the MVP neared launch, we joined investor meetings directly. Technical investors wanted the architecture story straight from the people building it, and there was no product or engineering function on the founder side yet to deliver it. The round closed at €2 million ahead of launch.
What changed
After launch, we stayed on. We kept production flows stable, supported the customer success team, and helped Videobot recruit and interview the internal product and engineering team that would carry the work forward.
The point of the engagement was never to make ourselves permanent. It was to take a founder thesis, get it into the market fast, prove it with real customers, raise the funding to scale it, and hand it to a team. That is what we did.
