A clear visual identity for a complex product

Asset Tokenization gained a brand identity, a website interface and a visual direction their team could keep working with independently. They came to us with solid wireframes and content, but no established brand. We brought it together within a short timeframe and a limited budget.

One requirement shaped the direction: it shouldn’t look too crypto. We used nature-inspired imagery and organic forms to give the brand a more approachable feel. Alongside the website design, we created a series of simplified UI illustrations and diagrams to explain the product’s features and workflows without showing every detail of the interface.

We also developed a reusable starting point for AI image generation, based on the visual style we designed and art-directed. This gave their team a way to create matching imagery for their communications without commissioning every new visual from an agency.